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    Saint Leo University
   
 
  Jan 19, 2018
 
 
    
[ARCHIVED CATALOG] 2016-2017 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 301 - Principles of Marketing

3 credits
Prerequisite(s): ENG 122  and second-semester sophomore standing
A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Offered every semester.