[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    
    Nov 14, 2019  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

MBA 565 - Marketing

3 credit hours
Prerequisites: MBA 525 .
This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Additional fee applies for marketing computer simulation.