[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    
    Aug 24, 2019  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 562 - Brand Management

3 credit hours
Prerequisites: MBA 565 .
This course covers the basics of how to manage a brand and create brand equity. The purpose of the course is to provide detailed information regarding the design and implementation of marketing activities to create, enhance, sustain, measure, and leverage brand equity. In addition, the course links the process of creating and managing brand equity to the firm's other marketing activities and to the overall marketing strategy. Additional fee applies for marketing computer simulation.