[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    
    Jan 28, 2020  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 564 - Global Marketing

3 credit hours
Prerequisites: MBA 565 .
This course focuses on the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Additional fee applies for marketing computer simulation.