[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    
    Nov 14, 2019  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 571 - Digital Storytelling and Crisis Management

3 credit hours
Prerequisites: MBA 565  
The course focuses on how storytelling using social media can enhance and maintain brand image and support marketing strategies. The course also explores the best techniques using social media communications for reputation and crisis management online.