[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog 
    Oct 01, 2023  
[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 570 - Gamification Applications in Marketing

3 credit hours
Prerequisites: MBA 565 - Marketing  and COM 515 - Data Mining 
The course provides a comprehensive training into gamification, a technique based on insights from games to make marketing exchanges more efficient. The students will learn how to use gamification concepts to increase customer involvement, purchases and loyalty. They will also be able to apply gamification concepts to increase salespeople and employee motivation, performance, and job satisfaction, as well as to increase employee involvement and learning.