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Oct 08, 2024
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[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog [ARCHIVED CATALOG]
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MKT 570 - Gamification Applications in Marketing 3 credit hours Prerequisites: MBA 565 - Marketing and COM 515 - Data Mining The course provides a comprehensive training into gamification, a technique based on insights from games to make marketing exchanges more efficient. The students will learn how to use gamification concepts to increase customer involvement, purchases and loyalty. They will also be able to apply gamification concepts to increase salespeople and employee motivation, performance, and job satisfaction, as well as to increase employee involvement and learning.
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