[ARCHIVED CATALOG] 2016-2017 Graduate Academic Catalog 
    
    Nov 22, 2024  
HELP
[ARCHIVED CATALOG] 2016-2017 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 570 - Gamification Applications in Marketing

3 credit hours
Prerequisites: MBA 565 - Marketing  and COM 515 - Data Mining 
The course provides a comprehensive training into gamification, a technique based on insights from games to make marketing exchanges more efficient. The students will learn how to use gamification concepts to increase customer involvement, purchases and loyalty. They will also be able to apply gamification concepts to increase salespeople and employee motivation, performance, and job satisfaction, as well as to increase employee involvement and learning.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Programs of Study
  Graduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Prior Academic Catalogs