[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Aug 12, 2022  
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 308 - Personal Selling

3 credits
Prerequisite(s): MKT 301  
This course provides the foundation for successful selling concerning legal issues, preparation, prospecting, approach, presenting, closing, and follow-up. Consumers' purchase decisions, interpretation of body language, and overcoming objections are studied. Students will make their presentation to a buyer from another country. Offered fall semester.