[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Jan 02, 2025  
HELP
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 310 - Integrated Marketing Communication

3 credits
Prerequisite(s): MKT 301  
This course provides an introductory understanding of integrated marketing communication and promotion, including strategic planning and tactical execution of a communication plan. Emphasis is on developing and launching an integrated communications, branding and advertising plan targeting multiple segments and employing both traditional and new media. Offered spring semester.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Academic Calendar 2018-2019
  Academic Modified Class and Final Exam Schedules
  Campuses, Centers, and Degree Programs
  Saint Leo University Worldwide
  Online Learning Center
  Student Affairs
  Undergraduate Policies and Procedures
  Academic Procedures and Definitions
  University Explorations
  College of Arts and Sciences
  Tapia College of Business
  College of Education and Social Services
  Undergraduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Addendums for State Specific Information
  Academic Catalogs PDF Version