[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog

Dec 04, 2024

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[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 383 - Consumer Behavior

3 credits

Prerequisite(s): MKT 301
This course studies consumers' purchase and consumption patterns and their implications on marketing decisions. The consumers' decision process is detailed, including need recognition, search, prepurchase evaluation, consumption, and satisfaction, with an emphasis on individual consumer differences, the psychological process, and environmental influences. Offered fall semester.