[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Aug 16, 2022  
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 327 - Data and Web Analytics

3 credits
Prerequisite(s): MKT 301 - Principles of Marketing  
The course explains what web analytics is, and provides key instructions on how to design a comprehensive web analytics strategy. It focuses on how to apply analytical techniques correctly, how to assess the effectiveness of social media and multichannel campaigns, how to optimize success by leveraging experimentation, and how to employ the proper tools and tactics for listening to your customers.