[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Jan 18, 2025  
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[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 332 - Non-Profit and Social Marketing

3 credits
Prerequisite(s): MKT 301 - Principles of Marketing  
This course provides the students with an initial opportunity to explore the growing experience of non-profit marketing.  The course related project/on-site activities will provide students with first hand experiences of developing marketing materials and plans for a non-profit organization.  These will be faculty supervised projects since many non-profits have limited marketing resources and capabilities.  The experience will be with local non-profit organizations in the Saint Leo Stakeholder Community.  


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