[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog 
    
    Jan 02, 2025  
HELP
[ARCHIVED CATALOG] 2018-2019 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 336 - Retailing

3 credits
Prerequisite(s): MKT 301 - Principles of Marketing  
Presents retail in its multi-facets as a part of the total interactive marketing channel.  Consequently, this course is designed to introduce students to the world of retailing from a managerial/operational viewpoint.  This incorporates the study of the key components of retailing, including but not limited to, retail mix, retail marketing strategies, store layout and design, changing technologies and impact on design, and merchandising and related topics.  An emphasis will be placed on the e-tail and other evolving trends within the retail environment. 


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Academic Calendar 2018-2019
  Academic Modified Class and Final Exam Schedules
  Campuses, Centers, and Degree Programs
  Saint Leo University Worldwide
  Online Learning Center
  Student Affairs
  Undergraduate Policies and Procedures
  Academic Procedures and Definitions
  University Explorations
  College of Arts and Sciences
  Tapia College of Business
  College of Education and Social Services
  Undergraduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Addendums for State Specific Information
  Academic Catalogs PDF Version