[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    Jun 29, 2022  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 569 - Marketing Innovations and New Product Development

3 credit hours
Prerequisites: MBA 565 .
This course covers the basics of how to develop, manage, and market new products and services with an emphasis on innovation management. The course covers all steps in the process of developing and successfully introducing new products, from the initial idea generation, concept development, design, production, target market selection, test marketing, positioning, promotion, and product launching