[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    Jan 29, 2023  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

SPB 565 - Sport Marketing

3 credit hours
Prerequisites: MBA 525  and SPB 510 .
This course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions, and public relations activities in traditional and specialized areas of the sport industry. Primary focus will be on the application of marketing principles to specific sport scenarios.