[ARCHIVED CATALOG] 2012-2013 Undergraduate Academic Catalog 
    
    Oct 31, 2024  
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[ARCHIVED CATALOG] 2012-2013 Undergraduate Academic Catalog [ARCHIVED CATALOG]

GBA 440 - International Business

3 credits
Prerequisite(s): MKT 301  and MGT 301 
A global perspective that educates students and professionals on the key issues facing international business managers as well as the strategies to operate and manage successfully multinational companies. It provides the tools and knowledge on how to use marketing, finance, operations, human resources, accounting, and logistics to create a sustainable competitive advantage. Basic theoretical principles are combined with real applications to demonstrate how they should be applied in the global business arena.


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