[ARCHIVED CATALOG] 2012-2013 Graduate Academic Catalog

Nov 25, 2024

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[ARCHIVED CATALOG] 2012-2013 Graduate Academic Catalog [ARCHIVED CATALOG]

MKT 567 - Marketing Research

3 credit hours

Prerequisites: MBA 565 .
Marketing research is the way companies obtain critical information about their customers, competitors, and the environment. This course provides a rigorous experience in the key marketing research methods with the purpose of helping students to ask relevant marketing questions, search for the appropriate methodology, and make effective decisions based on the research output. Techniques of data collection, evaluation of alternative sources of information, methods for analyzing data and being aware of its limitations, and presenting the results are covered.