[ARCHIVED CATALOG] 2012-2013 Graduate Academic Catalog 
    
    Oct 18, 2024  
HELP
[ARCHIVED CATALOG] 2012-2013 Graduate Academic Catalog [ARCHIVED CATALOG]

SPB 565 - Sport Marketing

3 credit hours
Prerequisites: MBA 525  and SPB 510 .
This course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions, and public relations activities in traditional and specialized areas of the sport industry. Primary focus will be on the application of marketing principles to specific sport scenarios.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Programs of Study
  Graduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Prior Academic Catalogs