[ARCHIVED CATALOG ] 2020-2021 Graduate Academic Catalog

Nov 23, 2024

HELP

[ARCHIVED CATALOG ] 2020-2021 Graduate Academic Catalog [ARCHIVED CATALOG]

SPB 570 - Financial Aspects of Sport

3 credit hours

Prerequisites: SPB 510 and MBA 560 .
The course is intended to provide an overview of the sport industry and is divided into sections reflective of the major issues surrounding the financial management of sport organization in both nonprofit and profit contexts, with the emphasis on the latter. The first aspect of the course focuses on an analysis of the major professional and collegiate sport organizations in North America, with an emphasis on how economic factors have altered the face of sports and will continue to influence how leagues and collegiate conferences develop and evolve. The second unit examines ticket operations, pricing strategies and tactics, and revenues from broadcast rights, licensing, and concessions. The final unit covers fund raising and introduces corporate sponsorship in sport organizations with an emphasis on the evaluation of the sponsorship partnership as a lucrative revenue stream.