[ARCHIVED CATALOG] 2013-2014 Undergraduate Academic Catalog 
    
    Dec 11, 2024  
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[ARCHIVED CATALOG] 2013-2014 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 324 - Marketing Research

3 credits
Prerequisite(s): MKT 301 , MAT 201 
From problem formulation and objective setting, this course details how to undertake primary and secondary research—that is, exploratory, descriptive, and causal research. It details focus groups, questionnaire design, measurement scales, sampling procedures, sampling and non-sampling error, data collection, editing, analysis, and synthesizing data into a cogent, succinct report. Offered spring semester.


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