[ARCHIVED CATALOG] 2013-2014 Undergraduate Academic Catalog 
    
    Oct 11, 2024  
[ARCHIVED CATALOG] 2013-2014 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MMM 350 - Technology and Innovation

3 credits
Prerequisite(s): CMM 101 - Introduction to Communication  and MKT 345 - Social Media Marketing 
Technologies have become a core of innovation in an organization, as we have depended on technologies for our business as well as personal needs. Innovations have changed the way we operate our business at all levels, from marketing to human resources management to supply chain. Thus, it is vital for us to design and implement proper strategies for technology innovation in organizations. The purpose of this course is to provide students with the understanding of technology and innovation in organizations as well as the skills to develop strategies to assist organizations.