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Dec 26, 2024
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[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]
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MKT 498 - Marketing Policies and Strategies 3 credits Prerequisite(s): MKT 301 and nine additional marketing credits The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semester.
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