[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog 
    
    Jul 27, 2024  
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[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMS 320 - Advocacy Campaigns

3 credits

This course focuses on how to create, build and maintain an advocacy campaign for a cause or organizational goal. Students will learn and apply appropriate persuasion theory to help create campaign messages, motivate stakeholder engagement and evaluate the strengths and weaknesses in a non-profit or organizational campaign.

 


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