[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog 
    
    Jun 23, 2024  
[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMS 320 - Advocacy Campaigns

3 credits


This course focuses on how to create, build and maintain an advocacy campaign for a cause or organizational goal. Students will learn and apply appropriate persuasion theory to help create campaign messages, motivate stakeholder engagement and evaluate the strengths and weaknesses in a non-profit or organizational campaign.