[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog 
    
    Dec 11, 2024  
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[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 370 - Gamification

3 credits
Prerequisite(s): MKT 301  
The course provides a comprehensive presentation to the latest gamification techniques in marketing. As markets become more integrated and competitive, capturing the attention, engagement, and ultimately the loyalty of existing and potential customers is more critical than ever. Gamification techniques can be one of the sources of achieving these goals and of creating a sustainable, positive brand image and competitive advantage.


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