[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog 
    
    Feb 10, 2025  
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[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 371 - Digital Storytelling

3 credits
Prerequisite(s): MKT 301  
The course provides a comprehensive presentation of the latest digital storytelling techniques in marketing. As markets become more integrated and competitive, capturing the attention, engagement, and ultimately the loyalty of existing and potential customers is more critical than ever. User-generated digital content can be one of the sources of achieving these goals and of creating a sustainable, positive brand image and competitive advantage.


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