[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog 
    
    Feb 10, 2025  
HELP
[ ARCHIVED CATALOG ] 2022-2023 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 372 - Marketing Innovation and New Product Development

3 credits
Prerequisite(s): MKT 301  
The course's focus is on innovation and using innovation to develop and market new products. The stages of new product development are covered, from idea generation to product launch.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  2022-2023 Academic Calendar
  Academic Modified Class and Final Exam Schedules
  Campuses, Centers, and Degree Programs
  Saint Leo University Worldwide
  Center for Online Learning
  Student Affairs
  Undergraduate Policies and Procedures
  Academic Procedures and Definitions
  University Explorations
  College of Arts and Sciences
  Tapia College of Business
  College of Education and Social Services
  College of Health Professions
  School of Computing, Artificial Intelligence, Robotics, and Data Science
  Undergraduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Addendums for State Specific Information
  Academic Catalogs PDF Version