2024-2025 Graduate Catalog 
    
    Nov 24, 2024  
HELP
2024-2025 Graduate Catalog

MBA 565 - Marketing

3 credit hours
Prerequisites: MBA 525 .
This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Additional fee applies for marketing computer simulation.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Graduate Policies and Procedures
  Graduate Degree Programs
  College of Arts, Sciences, and Allied Services
  Tapia College of Business
  College of Computing, Artificial Intelligence, Robotics, and Data Science
  College of Health Professions
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Academic Catalogs PDF Version