2024-2025 Graduate Catalog 
    
    Nov 24, 2024  
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2024-2025 Graduate Catalog

MKT 564 - Global Marketing

3 credit hours
Prerequisites: MBA 565 .
This course focuses on the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Additional fee applies for marketing computer simulation.


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