2024-2025 Graduate Catalog 
    
    Sep 19, 2024  
HELP
2024-2025 Graduate Catalog

MKT 569 - Marketing Innovations and New Product Development

3 credit hours
Prerequisites: MBA 565 .
This course covers the basics of how to develop, manage, and market new products and services with an emphasis on innovation management. The course covers all steps in the process of developing and successfully introducing new products, from the initial idea generation, concept development, design, production, target market selection, test marketing, positioning, promotion, and product launching


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Graduate Policies and Procedures
  Graduate Degree Programs
  College of Arts, Sciences, and Allied Services
  Tapia College of Business
  College of Computing, Artificial Intelligence, Robotics, and Data Science
  College of Health Professions
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Academic Catalogs PDF Version