[ ARCHIVED CATALOG ] 2024-2025 Graduate Catalog 
    
    Dec 14, 2025  
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[ ARCHIVED CATALOG ] 2024-2025 Graduate Catalog [ARCHIVED CATALOG]

SPB 565 - Sport Marketing

3 credit hours
Prerequisites: MBA 525  and SPB 510 .
This course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions, and public relations activities in traditional and specialized areas of the sport industry. Primary focus will be on the application of marketing principles to specific sport scenarios.


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