2024-2025 Graduate Catalog 
    
    Nov 21, 2024  
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2024-2025 Graduate Catalog

MKT 571 - Digital Storytelling and Crisis Management

3 credit hours
Prerequisites: MBA 565  
The course focuses on how storytelling using social media can enhance and maintain brand image and support marketing strategies. The course also explores the best techniques using social media communications for reputation and crisis management online.


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