2025-2026 Graduate Academic Catalog 
    
    Jan 23, 2026  
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2025-2026 Graduate Academic Catalog

MBA 565 - Marketing

3 credit hours
Prerequisites: MBA 525 .
This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Additional fee applies for marketing computer simulation.


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