[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Dec 26, 2024  
HELP
[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 324 - Public Relations

3 credits
Prerequisite(s): CMM 101 
This is a comprehensive overview of public relations management strategies and practices from the point of view of domestic and global markets and multiculturalism. It includes the study of public relation models, theories, historical trends, management processes, and practices, as well as the emerging trends in public relations and mass communication, including the evolving role of public relations management practitioners. Offered spring semester.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Campuses, Centers, and Degree Programs
  Undergraduate Policies and Procedures
  University Explorations
  School of Arts and Sciences
  Donald R. Tapia School of Business
  School of Education and Social Services
  Undergraduate Degree Programs
  Courses of Instruction
  Division of Continuing Education and Student Services
  The Center for Online Learning
  Administration and Faculty
  Directory for Correspondence
  Prior Academic Catalogs