[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Oct 31, 2024  
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[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 310 - Integrated Marketing Communication

3 credits
Prerequisite(s): MKT 301  and MKT 308 
This course provides an introductory understanding of integrated marketing communication and promotion, including strategic planning and tactical execution of a communication plan. Emphasis is on developing and launching an integrated communications, branding and advertising plan targeting multiple segments and employing both traditional and new media. Offered spring semester.


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