[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Oct 31, 2024  
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[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 345 - Social Media Marketing

3 credits
Prerequisite(s): MKT 301  and COM 140 
This course covers the key techniques and methods on how to manage marketing operations online. It focuses on presenting cutting-edge business strategies that generate value by applying and adjusting marketing techniques in the online environment and utilizing social media. The purpose of the course is to prepare the students to expand a company's marketing activities online and to coordinate both traditional social media marketing strategies in a way that maximizes a company's long-term competitive advantage. Offered spring semester.


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