[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Dec 26, 2024  
HELP
[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 345 - Social Media Marketing

3 credits
Prerequisite(s): MKT 301  and COM 140 
This course covers the key techniques and methods on how to manage marketing operations online. It focuses on presenting cutting-edge business strategies that generate value by applying and adjusting marketing techniques in the online environment and utilizing social media. The purpose of the course is to prepare the students to expand a company's marketing activities online and to coordinate both traditional social media marketing strategies in a way that maximizes a company's long-term competitive advantage. Offered spring semester.


Catalog Navigation
  Catalog Home
  President’s Message
  The University
  Campuses, Centers, and Degree Programs
  Undergraduate Policies and Procedures
  University Explorations
  School of Arts and Sciences
  Donald R. Tapia School of Business
  School of Education and Social Services
  Undergraduate Degree Programs
  Courses of Instruction
  Division of Continuing Education and Student Services
  The Center for Online Learning
  Administration and Faculty
  Directory for Correspondence
  Prior Academic Catalogs