[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Dec 26, 2024  
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[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 383 - Consumer Behavior

3 credits
Prerequisite(s): MKT 301 
This course studies consumers' purchase and consumption patterns and their implications on marketing decisions. The consumers' decision process is detailed, including need recognition, search, prepurchase evaluation, consumption, and satisfaction, with an emphasis on individual consumer differences, the psychological process, and environmental influences. Offered fall semester.


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