[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog 
    
    Sep 14, 2024  
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[ARCHIVED CATALOG] 2014-2015 Undergraduate Academic Catalog [ARCHIVED CATALOG]

MKT 498 - Marketing Policies and Strategies

3 credits
Prerequisite(s): MKT 301  and nine additional marketing credits
The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semester. Additional fees apply for ETS examination and marketing computer simulation.
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