[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog

Nov 22, 2024

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[ARCHIVED CATALOG] 2011-2012 Undergraduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.A.

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The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.

This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.

Common Body of Knowledge (27-30 credit hours)

Click here to view the Common Body of Knowledge

LINK (General Education) (53 credit hours)

Click here to view the The LINK Program

Major Requirements

GBA 321 - Essential Business Skills 3 credits
GBA 440 - International Business 3 credits
MKT 308 - Personal Selling 3 credits
MKT 310 - Integrated Marketing Communication 3 credits
MKT 324 - Marketing Research 3 credits
MKT 345 - Social Media Marketing 3 credits
MKT 383 - Consumer Behavior 3 credits
MKT 425 - Marketing Internship 3-12 credits *
MKT 498 - Marketing Policies and Strategies 3 credits
Two upper-level (300- or 400-level) business electives 6 credits
(MGT 320 is a recommended elective for Marketing majors.)

Note:

* The internship may be three to 12 credits, depending on the student's and employer's needs, although only three credits are required. In order to apply, the student must have a minimum of a 2.5 GPA. If a student does not qualify for the internship by holding the minimum 2.5 GPA, two options are available:

Option 1: The student may retake courses or take other elective courses to reach the 2.5 requirement, and then apply to intern;

Option 2: Student must complete a three-credit 300-400-level business class under the rubric of ACC, IHT, COM, CMM, MGT, MKT, SPB, or POL 325 - Public Administration or Calculus (MAT 231 ), which is required by many graduate programs.

Electives (0-9 credit hours)

Total Credits: 122

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