[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog

Dec 21, 2024

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[ARCHIVED CATALOG] 2014-2015 Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing Concentration (Online Only)

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The curriculum is designed to support students who are either working or would like to pursue careers in marketing-related fields such as sales, promotions, brand management, marketing research, and e-marketing. The concentration is designed to provide an understanding of business fundamentals as well as a complete set of marketing concepts and theories used in business.

Program Components

MBA ORI - Student Orientation 0 credit hours
MBA 525 - Professional Development 3 credit hours
MBA 533 - Human Resource in Management 3 credit hours
MBA 540 - Managerial Economics 3 credit hours
MBA 560 - Financial and Managerial Accounting 3 credit hours
MBA 565 - Marketing 3 credit hours
MBA 575 - Global Business Management 3 credit hours
MBA 599 - Strategic Management 3 credit hours
MKT 564 - Global Marketing 3 credit hours
MKT 566 - Sales Management 3 credit hours
MKT 568 - Advertising and Promotion 3 credit hours
MKT 569 - Marketing Innovations and New Product Development 3 credit hours

Plus, select one of the following three courses:

MKT 562 - Brand Management 3 credit hours or
MKT 563 - E-Marketing 3 credit hours or
MKT 567 - Marketing Research 3 credit hours

Total Credit Hours: 36

Optional Elective

MBA 625 - Internship 3 credit hours

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