[ARCHIVED CATALOG] 2016-2017 Graduate Academic Catalog

Nov 26, 2024

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[ARCHIVED CATALOG] 2016-2017 Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing Graduate Certificate (Online Only)

The curriculum consists of advanced, graduate-level training and coursework designed to support students who would like to pursue careers in marketing-related fields and working professionals who want to expand their education and training without attending a full MBA program.

Program Components

MBA 525 - Professional Development 3 credit hours
MBA 565 - Marketing 3 credit hours
MKT 564 - Global Marketing 3 credit hours
MKT 566 - Sales Management 3 credit hours
MKT 568 - Advertising and Promotion 3 credit hours
MKT 569 - Marketing Innovations and New Product Development 3 credit hours

Plus one of the following:

MKT 562 - Brand Management 3 credit hours or
MKT 563 - E-Marketing 3 credit hours or
MKT 567 - Marketing Research 3 credit hours

Total Credit Hours: 21