[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog 
    Jun 19, 2024  
[ARCHIVED CATALOG] 2018-2019 Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing Specialization (Online Only)

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The curriculum is designed to support students who are either working or would like to pursue careers in marketing-related fields such as sales, promotions, brand management, marketing research, and e-marketing. The concentration is designed to provide an understanding of business fundamentals as well as a complete set of marketing concepts and theories used in business.

Expected Program Outcomes

As a result of successfully completing the Marketing Specialization, the graduate will be expected to:

  • Analyze the economic, cultural and legal environment, and select the best product, promotion, price, and distribution decisions as part of the entry strategy onto a new market.
  • Assess the threats and opportunities that originate from competitors, and apply strategies that lead to a sustainable competitive advantage.

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