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Nov 07, 2024
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2024-2025 Graduate Catalog
Marketing Specialization (Online Only)
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Return to: Tapia College of Business
The curriculum is designed to support students who are either working or would like to pursue careers in marketing-related fields such as sales, promotions, brand management, marketing research, and e-marketing. The concentration is designed to provide an understanding of business fundamentals as well as a complete set of marketing concepts and theories used in business.
Expected Program Outcomes
As a result of successfully completing the Marketing Specialization, the graduate will be expected to:
- Analyze the economic, cultural and legal environment, and select the best product, promotion, price, and distribution decisions as part of the entry strategy onto a new market.
- Assess the threats and opportunities that originate from competitors, and apply strategies that lead to a sustainable competitive advantage.
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Plus, select one of the following three courses:
Total Credit Hours: 33 - 36
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Return to: Tapia College of Business
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