DBA 725 - Business Innovation & Entrepreneurship

3 credit hours

DBA 701 - Doctoral Success Lab: Resources, Processes and Support  , DBA 705 - A History Of Applied Management Theory  , DBA 715 - Organizational Behavior And Social Responsibility 

This course examines the nature of learning, creativity and innovation and through entrepreneurial leadership the ability to identify market opportunity based on thinking new things. Detailed attention is given to the entrepreneurial process: The concepts, skills, know-how and know-who, information, attitudes, alternatives and resources that entrepreneurs need to manage creatively in the process of developing something with tangible economic value.

This class also addresses the unique entrepreneurial experience of conceiving, evaluating, creating, managing, and potentially selling a business. The goal is to provide a comprehensive background with practical application of important concepts applicable to entrepreneurial environment. In addition to creative aspects, key business areas of finance, accounting, marketing and management will be addressed from an entrepreneurial perspective. The course relies on classroom discussion, participation, guest speakers, case analysis, the creation of a feasibility plan, and building a business plan to develop a strategy for launching and managing a business. Students will need to draw upon their business education and experience, and apply it to the task of launching a new venture. Creativity is typically described as the process of generating new ideas, while innovation takes creativity a step further by being a process that turns those ideas into reality.  Innovation is often the basis on which entrepreneurship is built because of the competitive advantage it provides.