2025-2026 Undergraduate Academic Catalog 
    
    Dec 05, 2025  
HELP
2025-2026 Undergraduate Academic Catalog

MKT 301 - Principles of Marketing

3 credits
Prerequisite(s): ENG 122  and second-semester sophomore standing
A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Offered every semester.


Catalog Navigation
  Catalog Home
  The University
  2025-2026 Academic Calendar
  2025 Fall 1 Final Week 16 Modified Schedule
  2025-2026 Modified Class Schedules
  Campuses, Centers, and Degree Programs
  Saint Leo University Worldwide
  Center for Online Learning
  Student Affairs
  Undergraduate Policies and Procedures
  Academic Procedures and Definitions
  University Explorations
  College of Arts, Sciences, and Allied Services
  Tapia College of Business
  College of Computing, Artificial Intelligence, Robotics, and Data Science
  College of Health Professions
  Undergraduate Degree Programs
  Courses of Instruction
  Administration and Faculty
  Directory for Correspondence
  Academic Catalogs PDF Version